Marketing Update: Feb - March 2026

February highlights

• Social media presence continued with a more deliberate, data-driven cadence across X, LinkedIn, and Instagram.
• Messaging frameworks were finalized for future launches.
• Operations and coordination improved (domain redirects, blog migration alignment, internal channels, video editing support).

1) Social media: data-driven optimization

• Published comprehensive performance analysis showing our 'Reply Guy' strategy is driving engagement across all metrics.
• Twitter/X: All engagement metrics up—likes, reposts, bookmarks and replies. Standout posts including largest swaps in DeFi history, Solana integration, and meme content.
• LinkedIn (Chad's posts): Best post reached 3K people with 5K impressions; established consistent two-posts-per-week cadence.
• Reddit: Visible growth in views, comments, and followers following regular posting schedule since mid-December.
• Content mix validated: Memes, milestones, and educational content performing best; 90% reach to followers, working to expand beyond existing bubble.

The data confirmed our strategy is working. We're now doubling down on reactive content and trend engagement while maintaining educational depth.

2) Aggregator visibility

CoinGecko acceleration explored to enhance THORChain visibility and reflects our focus on credibility.

• Evaluated CoinGecko fast-track option
• Prepared comprehensive update list including RUNE and TCY data, exchange listings, THORChain DEX visibility, and Bitcoin DEX categorization

• Identified key fixes needed: Logo updates, accurate naming (THORChain vs Thorchain).

3) Messaging and positioning: frameworks finalized

• Completed paid placement narratives with CircleClick for publication content series.
• Finalized messaging approach using.
• Completed Messari narrative fields for Spotlight dashboard launch.
• Defined Chad's LinkedIn strategy for founder-led thought leadership.
• Established brand consistency standards including capitalization (THORChain not ThorChain) across all materials.

These frameworks give the team clear, approved language to use across channels—reducing friction and ensuring message consistency.

4) Operational improvements: infrastructure and coordination

• Finalized .com to .org redirect approach for domain consolidation.
• Coordinated blog migration with website launch alignment.

These operational updates remove blockers and create smoother workflows for the quarters ahead.

Analytics for February (snapshot)

Hero metric: Average position: 18.5 → 8 (page 2 → page 1)

• Updated titles and meta descriptions are working.
• Ranking improvements are translating into more clicks (CTR up even with fewer impressions).
• Organic traffic quality remains strong and is improving (higher engagement time, more events per session).
• The reactive + trend-based content approach is compounding engagement without sacrificing educational depth.
• LinkedIn is starting to work when treated as a consistent channel (cadence + founder-led narrative), not a one-off distribution post.
• Reddit appears to respond best to a predictable posting rhythm and cross-team coordination.

March highlights

A major project for the Marketing team has and still is the website redesign with blog (CMS) integration. This refresh is designed to bring trust and authority to new and existing users of THORChain and its ecosystem.

The following items have been worked on throughout March:

1) Website & CMS: staging progress + UX polish

• Website pages uploaded to Sanity and published on staging for review.
• Final website design completed.
• CMS improvements were implemented.
• Most of the content work has been finalized.
• Most pages have illustration work completed.
• Homepage swap-interface built and connected.
• Ecosystem page updated with logo grid + search bar.
• Site infrastructure improvements made.
• The native swap interface continues to improve with UX and UI updates.
• The THORChain API was made public allowing integrators to use (for free).

2) SEO & content pipeline: Messari spotlight and dashboard completed

A major project for the marketing team was to get the Messari dashboard up and running. This was officially launched by the Messari team after thorough testing and review and is highlighted in their spotlight section for better visibility by Messari users.

Users can now get realtime THORChain data on Messari.

Benefits:

• Qualified discovery: Messari’s audience is made up of researchers, analysts, funds, and serious market participants. Spotlight placement puts THORChain in front of people who are actively looking for investable/credible protocols.
• Credibility: The Spotlight listing also functions as third-party validation showing users that THORChain is “worth tracking” alongside other major protocols.
• Friction: Spotlight pages reduce the friction for someone new to THORChain by providing a structured entry point (core narrative, key metrics, and supporting context) without requiring them to piece together information across multiple sources.
• Visibility: When reporters or editors research THORChain, Messari often becomes one of the reference sources they check. Being present and up-to-date reduces the risk of inaccurate framing.

3) Social media presence and PR

Social media presence has been ongoing with continuous exposure and posting across multiple platforms. This is being done to increase our organic reach and credibility which will build a sold base for subsequent paid advertising

4) Team resourcing (high level)

Our CMO hire (Reggie) was given his notice of termination. Kenton assumed the CMO role and will continue for the foreseeable future.

Analytics for March

Organic search results dropped, but our direct traffic results absolutely exploded. A positive reflection of our marketing efforts and SEO improvements.

The organic search decline is a bit concerning given the position keeps improving (7.7 → 7.1). The likely explanation is that search volumes for THORChain-related terms dropped in March (a broader crypto sentiment shift), rather than anything wrong with the SEO work itself.

The bright spot is that total events and overall engagement at the site level are up significantly and these direct visitors are very active once they arrive.

What’s coming in April - May

We will continue the work finalizing the website and SEO improvements with plans to have it officially launched late April early May.

Our native Swap interface will continue improving including our free API.

Social media efforts will continue with new posts planned for multiple platforms.

Thank you

This work has been a team effort across THORChain contributors, partners, and community members. The goal is not short-term hype. It is long-term trust, reliability, and compounding visibility.

More soon.

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